Wong Yoke Yen
Ms Wong Yoke Yen (“Ms Wong”) has been a cornerstone of Powerwell since her appointment to the Board on 30 August 2018. Ms Wong is our Executive Director (Finance & Admin) since 2021. With an impressive career spanning decades, she brings a depth of experience and expertise that has significantly contributed to Powerwell Group’s growth and success. Ms Wong obtained her London Chamber of Commerce & Industry (LCCI) qualification from the Regent School of Economics in 1984, marking the beginning of her illustrious career.
Ms Wong started her professional journey as a bank teller with Public Bank Berhad, where she adeptly managed customer enquiries and financial transactions. Her career trajectory took a significant turn in 1990 when she joined NEC Sales (Malaysia) Sdn Bhd as an accounting clerk, eventually rising to the position of senior accounts assistant. This role honed her skills in financial management and accounting, laying a solid foundation for her future endeavours.
In 1993, Ms Wong joined Powerwell Group as an account officer, handling tender enquiries and client quotations. Her exceptional performance and dedication saw her climb the ranks to Administration Manager and, subsequently, Finance Director. In these roles, she managed office administration, finance, and human resources, playing a pivotal role in Powerwell Group’s ISO 9001 certification process. Ms Wong’s responsibilities have expanded significantly over the years, now encompassing the oversight of pre- and post-project commercial discussions, including extensive review and negotiation of commercial contracts.
As Executive Director (Administration) in 2018, Ms Wong took on comprehensive responsibilities in strategic financial planning, budget monitoring, and financial reporting. Her role further includes active involvement in materials planning, ensuring the efficient allocation and utilisation of resources to support Powerwell Group’s operational needs. She oversees day-to-day operations, including finance, collections, payments, and human resources, as well as managing Powerwell’s operations in Indonesia.
Externally, Ms Wong is the key liaison with bankers and government authorities, ensuring compliance and fostering strong relationships that support Powerwell Group’s growth. Her strategic vision and leadership have been instrumental in navigating Powerwell Group through various financial landscapes, ensuring stability and growth.
In March 2023, Ms Wong was featured in The Edge (Options) Malaysia, a leading business and financial publication, for her significant role in Powerwell’s listing on Bursa Securities. This recognition underscores her dedication and expertise, which have been vital to maintaining Powerwell’s financial health and administrative efficiency.
Ms Wong does not hold any directorship in other public companies or listed corporations. Save for the family relationship with Mr Tham, her brother-in law and Powerwell’s Managing Director, she has no family relationship with any other director or major shareholder of the company.
Soh Wei Wei
Mr Soh Wei Wei (“Mr Soh”), appointed to the Board on 11 July 2024, is the Executive Director (Sales & Marketing) at Powerwell. With a robust career spanning over 16 years in sales and marketing, Mr Soh has been instrumental in driving Powerwell Group’s growth and expanding its market presence. He holds a Diploma in Computer Studies from Sunway College, earned in 2005, which provided him with a strong foundation in analytical and strategic thinking.
Mr Soh’s journey with Powerwell Group began in 2006 as a marketing executive. His exceptional skills and dedication quickly propelled him through the ranks. As Assistant Marketing Manager, he played a crucial role in developing and implementing marketing strategies. His innovative approach and leadership were further recognised with his promotions to Marketing Manager and Senior Sales and Marketing Manager. In these roles, he oversaw the execution of strategic marketing plans, managed marketing budgets, and ensured seamless sales and marketing operations across Powerwell’s projects.
In 2012, Mr Soh was entrusted with the position of Sales and Marketing Director, where he focused on expanding Powerwell’s market presence in Malaysia and the Indochina region. He established and led a dedicated marketing team, driving significant growth in these markets. His efforts have been critical in securing key projects and strengthening Powerwell’s market position.
As Executive Director (Sales & Marketing), Mr Soh continues to lead Powerwell’s sales and marketing initiatives with a strategic and customer-focused approach. His expertise in market strategy, customer relationship management, and business development has been vital in achieving the Group’s sales targets and expanding its global footprint.
Mr Soh does not hold any directorships in other public companies or listed corporations. He has no family relationship with any director or major shareholder of the company.
Tan Yee Sin
Mr Tan Yee Sin (“Mr Tan”) is the Chief Financial Officer of Powerwell Holding Berhad. Prior to joining Powerwell Holdings Berhad, he served as the Chief Financial Officer of a private company since 2023 and he was primarily responsible for cashflow management, corporate planning, financial reporting, investment planning, treasury management and debt-capital structuring. Mr Tan began his career in 2015 at a boutique advisory firm specializing in recovery and advisory work. In 2017, he joined Ernst & Young where he was involved in corporate restructuring, deal & financial advisory and rescue & rehabilitation work across various industries. In 2020, Mr Tan joined the Wholesale Credit Division of Hong Leong Bank Berhad, focusing on corporate lending, financial review and credit risk management. Mr Tan qualified as a Chartered Accountant under Malaysian Institute of Accountants and is a member of Certified Practising Accountant of Australia.